About

Hi there, fellow beach lover!

Like many, I always dreamt of owning a vacation home near the ocean. I had my eyes set on a specific spot, but the real estate market was as hot as a Florida summer at the time, making it extremely difficult to buy. Feeling a bit defeated, I put my search on hold for a few months and started considering other destinations.

As luck would have it, an opportunity came up on Florida’s East Coast, and I took it. I bought the house remotely, pretty much sight unseen. It was only after visiting my new place that I discovered A1A and the incredible communities that line this stretch of coastline.

The more I explored, the more fascinated I became by the people, businesses, hidden gems, and ideas that make these coastal towns so unique.

Through Mill Town Media Group, my marketing agency, I get to help businesses tell their stories. That same passion is what led me to create FloridA1A, a way to showcase the places, people, businesses, and ideas that go beyond the usual tourist trail.

This photo was taken while covering a local dog surfing event, one of the many opportunities I’ve had to connect with the community and experience the energy that makes this coast so special. I hope you enjoy following along, and that it inspires you to visit or even build a life or business by the ocean.

There is a friendly beach community that awaits you!